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Significance of sex in advertising

Sex appeal in advertising is generally viewed as an effective strategy to attract attention to your brand. The pervasiveness of this approach is evidence of the fact that companies believe it works well. In some instances, sex appeal alone is the attention-getter in an ad, while other times the product presents a natural opening for sexual ad messages. For some companies and products, sexuality is the allure used in advertising to draw attention to an otherwise tame product. No company better epitomizes this than Internet hosting services provider GoDaddy. The company has used a mix of racy television ads and provocative online ads featuring "GoDaddy Girls" to attract visitors in the hopes of converting them to customers.
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meaning - What does "sex sells" mean? (and its origin) - English Language & Usage Stack Exchange

Account Options Fazer login. Ver e-livro. Sex in Advertising : Perspectives on the Erotic Appeal. Tom Reichert , Jacqueline Lambiase. Routledge , 4 de abr. Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising.
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I like having sex. Sex, however, is a complicated subject. It's taboo.
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Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service. According to research, sexually appealing imagery used for marketing does not need to pertain to the product or service in question. A few examples of sexually appealing imagery include nudity , pin-up models , and muscular men. In contemporary mainstream advertising e. Ads often feature provocative images of well-defined women and men in revealing outfits and postures selling things such as clothing, alcohol, beauty products, and fragrances.
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